Our Ethos

At DEADSET, we embody an unwavering commitment to the pursuit of strength with absolutely zero tolerance for bullshit.

 

"DEAD" reflects the solemnity and finality of our dedication, while "SET" denotes our readiness and preparation for action. This combination represents our philosophy of total commitment and refusal to accept anything short of excellence.

 

Every member of The Horde amplifies our ethos of deadliness, anti-fragility, and an unyielding desire to achieve our goals. We are the ones who embrace the unconventional, pushing boundaries and breaking barriers with every one of life’s trials - be it in the gym, the street, at home or where you earn your crust.

 

DEADSET is not just a brand; it’s a testament to the relentless drive and ironclad will of our community. We are for the warriors, the rebellious, and the uncompromising. At DEADSET, strength is our anthem, and we are dead set on achieving greatness.

RELENTLESS. REBELLIOUS. RESILIENT. DEADLY